04 · Instagram profile

The Feed.

9:41

pronghorn.co

9postsXXKfollowersXXXfollowing

Pronghorn

Investment company

Further, Faster.

Building the blueprint for a more profitable, inclusive spirits industry.

Drink Responsibly. 21+

pronghorn.co

FollowingMessage

Portfolio

Edmond's Honor

Greenwood

Island Jon

Impact

Talent

THE FEED · ART DIRECTION

Built like a magazine, read like a menu.

THE SYSTEM

A checkerboard of image and type. Photography carries the feeling, type carries the point of view. No two type tiles ever touch, so the grid breathes from any scroll position.

THE PINNED TRIO

Who we are, what we believe, what we pour. A new visitor gets the whole brand in one glance before they scroll.

COLOR CADENCE

Black, coral, cream, yellow. Every type tile takes a different color, so no two read alike and the palette reads as intentional.

THE DIAGONAL

Coral runs the diagonal: the light band in tile 1, the candlelit toast at the center, the velvet in tile 9. The eye travels the grid the way a guest moves through a room.

PHOTOGRAPHY

Quiet luxury, not party shots. Low light, real texture, negative space. Glassware without labels on lifestyle frames so every brand can borrow the world.

THE 3:4 CROP

Instagram now crops profile tiles to 3:4. Every tile is composed for that crop, with headlines safe inside the center frame.

Tile key